Every business out there needs a powerful strategy to set itself apart. In a world of cut-throat competition, video marketing has been used for ages. However, a simple video with no direction doesn’t serve the purpose anymore. Your business needs videos that provide much-needed attention from your customers. A good video needs to tell your brand story and as with all good stories, your video needs to evoke emotions and provide an actionable solution to your customers.
Videos are being made every day to serve various purposes in a business. Nevertheless, you must remember that your video should not talk about why you are the best but rather convince the audience that you are one of the best options for their problem and allow them to choose you. A good story does just that!
Do you remember the childhood stories you heard when you were a child? Well, that’s because a good story has a higher staying power. Similarly, a good video uses storytelling for higher brand recall.
Benefits of Video storytelling:
Who doesn’t love a good story? Storytelling has been done across many generations; passing information from one person to another. This unique mode of communication is now being used in videos to highlight your business
An interesting technique to showcase your business.
Have you ever come across a sales pitch? Well, that exactly how a lot of businesses treat their video content! They give out too much information in a short period! It doesn’t work. And that’s where video storytelling helps. It helps you showcase your content into short and crisp information that will help you tell your brand story.
You can create a stunning and effective video for your business within your budget. Your video can contain exclusive interviews that feature prominent storytellers that command attention from your target audience. Another easy method is to include free stock images and old images from your business to create a compelling brand story in your videos.
This form of visual marketing helps your business grow over a while. Use videos effectively to tell your story from a different perspective to help your audience understand you better. Video storytelling helps you explain your unique benefits and differences.
Just like a story, every video contains a beginning, a middle and an end. However, not all the videos have the power to inject emotions and initiate engagement with your audience. So, what do you do? How do you begin?
Before you start making the video, you must identify the following aspects:
Plot: What is the crux of the video that you are creating? Do you need more information or do you already have an idea?
Purpose: Why are you creating this video? What is your purpose? Do you want to grow your business or simply let your audience know you exist?
Audience: Who is your target audience? What kind of people do you want to include in your video? Are they the right choice for your video?
Location: Where do you want to film your video? Do you want to shoot outdoors or probably inside your factories? Choose wisely.
Distribution: Where do you want to use this video? Is it on your website or are you planning to send it to your customers or probably investors?
Once you have these aspects figured out, you are ready to put your video storytelling process to good use.
Video storytelling for your business:
1. Build your story
The first step in creating an impactful video for your business would be to create or build the story for your business. Try to create a meaningful framework that incorporates your creative goals. Make sure you can grab the vision for the video such as connecting with your audience or probably increasing your brand visibility. You will need a great beginning, a protagonist that probably aligns with your business vision, the challenges or customer pain points, the quest for a solution and at last the solution. Start creating meaningful content and script that adds meaning to your story.
2. Create stunning visuals:
Once your framework is ready, you can jump into the next stage of creating stunning visuals. The human brain processes visuals faster than plain information. Selecting the right visual form is important and also challenging. Using the correct visual helps you identify your business better among your target audience. Make sure the visuals contain brand colors, excellent lighting, and good graphics.
3. Plan and execute:
Once you have noted all the tiny details, it is time to get practical. Fix your budget, be realistic! Video marketing is sought after by every business, so be certain that your video stands out and is worth sharing by your audience. You can look out for help all along the way. If you have already make a video, hire a good video editor to give the final touch. If you are not certain how to do it, make sure you hire a good video production company to bring your ideas to life.
Are you still unsure? If you are looking out for video storytelling for your business, contact me now. With over 18 years of experience, I make sure my videos stand out and help your business.
Also, you can use my services online on the trusted remote work platform Upwork.